3 Tips For A Successful Brand Strategy

These days, we are hearing a lot about how important is to build your brand to get well exposed to the market. Every business has an image, colors to identify it, a logo, and a unique message, even if they aren’t taking care of it. So it’s important to listen to what people are talking out there about you. But, how you can create the right message so people can get interested in what you sell? Creating a Brand Strategy.

What is a Brand Strategy?

Is a plan of the brand development to get in the target audience mindset based on market goals by using the components that identify a company. It defines what it is that makes your brand what it is, what sets it apart from the competition and how you want your customers to perceive it.

In other words, the company brand is not only a valuable asset but also holds the potential to positively impact your day-to-day performance and provide a healthy return on any investment you make in it.

What are the main things that you need to build a Brand Strategy? Here I give you 3 tips to get success.

1- Emotion:

Customers may not remember your products or services but always will remember the feeling of buying, seeing a promotion, receiving a message, or simply looking at an image related to your business. By doing that, you can get a close connection with your customer and it’s easier to get loyalty from them.

2- Target Audience:

You shouldn’t talk to everybody in the same way because what you say might not be relevant to them. The target audience makes you focus your brand on a certain group of people that would get interested in what you offer.

Maybe it sounds like a cliché but is true and very important. You need to know who is the best fan of your business so you’ll understand how they think, what is important to them and where they are hanging out. This saves you a lot of testing time!

3- Goal:

When you go to the market and you buy a lot of things, trying to get everything in the same bag is not a smart decision. You need to split the things into some bags so you can get home safely and anything won’t be broken. That’s what happens with using all the ideas to work on a project hoping to succeed.

You need to define a goal for each strategy that you want to improve your brand. That will help you to think of where you want your business to be next month, next year, and in a few years from now, and to organize, measure and analyze each effort.

So, that’s it! Start creating your brand strategy by keeping in mind these three tips to improve or build your brand.

Don’t forget to share this with people that are struggling with finding good ideas to become relevant in the market and have a successful brand.

How to boost your website using SEO

You may think that SEO is just another tool to promote your business or is something fast and simple to implement but, it is more than that. Search Engine Optimization helps you to understand what your customers are searching for and use those words and phrases to be there for them.

Let’s use an example:

Imagine someone that is hungry and looking for something to eat with fast service close to the office so you can run on time for a meeting. Probably you will be looking for:

  • “restaurants with delivery”
  • “food delivery”
  • “food delivery services”

If you offer delivery service in your restaurant, you should add some of those keywords or similar. Then, your potential customers will find you according to their needs. That is the power of SEO.

What exactly is SEO?

Is the practice of increasing traffic to a website, expose your brand, and get organic search results to promote your product/service.

Now that we know what it is and how users can be looking for your business. Let’s learn how to start finding those customers.

5 steps to optimize your website using SEO

#1 Research of what keywords are using your competitors

Start searching for your competitor’s website and around their digital content to find what words they are using. Those are indicators of which are good keywords to drive better results.

#2 Specify your customers needs

Have a look inside your target audience or buyer persona and imagine which pains they can have and which words they would use to solve them. Then, make a list.

#3 List your keywords

Start by doing a Google search for one of the words or phrases on your list above. You can use keyword tools to see which will be or not relevant for adding to your content.

#4 Optimize your website

Now that you know what words to implement in your content, improve how you are getting your product or service out there and promote your business in an SEO-friendly way so, it will be findable around the web.

#5 Produce regular content

Remember that recent content is more relevant than others. Be constantly creating content so your website will always be updated. The best way is to add a blog with topics related to your market.

Soo…That’s it!

If you follow these steps and keep returning to them, you’ll be able to find the ideal customers for you.

If you like it, share share share love!

The importance of building “Brand Awareness”

Products are made in the factory, but brands are created in the mind.

Branding pioneer Walter Landor

The last decade, Marketing has constantly changing, and it is having a direct impact in Business success by the customer awareness. That is why a company needs a standard message to get easier and faster on the mindful consumer. That is what brand means.

Your brand is a living, breathing thing, which means it’s constantly changing. It’s also very susceptible to external factors like news, trends, and current events. In a world where journalists, influencers, and social media users (just to mention a few) influence virtually every narrative, brand management is how you can take control of your business’s story. It is using your branding and brand assets to communicate value and build loyal relationships with your followers, fans, and customers.

What Is Brand Awareness?

Is the level of consumer consciousness of a company.

Brand awareness is best spread through both inbound and outbound marketing efforts. When competition in an industry is high, brand awareness can be one of a business’s greatest assets.

Branding in the past

In the past, branding (the process of building your brand) referred to just putting a label on a product or company asset for the purpose of indicating that it belongs to you or your company.  There was generally only one brand positioning statement.  It included:

 -One target audience, defined in demographic and perhaps psychographic

 -One competitive frame

 -One or very few points of difference

 -One or very few end benefits

Today..

With the big data analytics there are an infinite number of brand positioning possibilities.  Each micro-target can vary at least one of the brand positioning elements for a different positioning, brand message, and vehicles to get the message out.  Prior to Internet marketing, social media, and the explosion of big data, brands could run one marketing campaign for years. 

By advertising on the major TV networks, ABC, CBS and NBC, brands could reach over 90% of their broadly defined target audiences in one fell swoop.

Evolution of brand awareness

The brand influence in marketing is even bigger now than 2 years ago. It called “Brand Marketing” that helps to link your identity, values, and personality with communications to your audience. It has evolved over the years as new ways of communicating developed, and companies found new ways to build their image both on and offline.

The ability to build value into your brand and communicate that value to customers through your marketing is essential to the long term success of your company. It is difficult, but no matter how intangible brand equity may seem, a strong brand reaps considerable business benefits from:

  • Awareness: This often means emphasizing brand values over product attributes, and emotional connections over conversions. 
  • Credibility: Tailored content is the start of a long term relationship. If you continually produce content that interests leads and customers, you can keep them coming back to your brand and build loyalty.
  • Reputation: Customers are your best allies when it comes to strengthening a brand. In a connected world where perception determines your brand’s value, having customers on your side gets you the recommendations, reviews and social proof you need.
  • Customer satisfaction:  Due to the rise of social media and the individual consumer’s voice, brands are no longer just defined by what advertisements say. Brands are what consumers discuss or perceive. Having a focus on the customer and putting them in the center of your company will help elevate your overall brand.

There are many ways you can go about boosting brand awareness amongst consumers, and making a brand mean something to consumers when they look at it is just as important as a sales pitch. Your marketing strategies may vary year-to-year, but a consistent brand message will help make your business top-of-mind when your target market is comparison shopping.

Whether you’re looking to promote new products or tap into new audiences, it’s crucial to know that brand awareness is not just about generating increased traffic and engagement; it has the power to drive sales, fuel new business opportunities, and unearth audience insights that can transform your marketing operation for the better.