Employ to Empower
Can Success be Measure by Emotions?
Mar – May 2022
Employ to Empower is a non-profit organization to help individuals in the Downtown Eastside community to become entrepreneurs by having the tools and the space to learn how to develop their businesses.
ETE was having an event to showcase their entrepreneurs’ experiences and challenges in creating a business and facing work/social barriers.
The event goal was to get donations for the three entrepreneurs collaborating as speakers, so I create an event marketing plan to promote a charity event through video content with the speakers, email campaigns, social media marketing, social media ads, and SEO content for the website. I had the support of 3 volunteers to work on email content, video content creation, and speakers’ interview.
Results: We raised more than 5,000 in 2 months of promotion across Vancouver. The results mainly came from social media ads, referral marketing using copywriting templates to send personal invitations to special contacts, and in-person advertising on partner venues.
– Graphic designs
– Social media content
Marketing, UX/UI Design